Montreal, February 19, 2020 – As the summer recruitment season approaches, Club Piscine Super Fitness is using its creativity and enthusiasm to invite job seekers and students to “join the club.” In fact, more than 250 full-time, part-time, and seasonal positions will be available in the 42 franchised stores across Quebec in the coming weeks. This new initiative aims to build brand appeal and strengthen employee engagement. To join the Club, some 20 employees participated in conceptualizing the campaign, in which they star in the numerous advertisements to be released this spring. They were tasked with expressing and representing Club Piscine Super Fitness’s mission, values, and the various open positions.
"The result of such an approach is concrete; '100% ready' is an authentic, human, and frankly refreshing campaign. We want to be recognized for what we are: a company where fun is guaranteed and where everyone can find their place."
Join the Club
Club Piscine Is Recruiting Across Quebec
Launched as part of this recruitment initiative, the joignezleclub.ca platform allows candidates to explore available positions, learn about job responsibilities, and discover the benefits of being part of the Club Piscine team. Inspired by the shared reality across the entire network, the campaign highlights employees who are ready for anything to deliver an exceptional customer experience throughout the summer.
To double our efforts
The trend is the same across Quebec: employers are looking for workers, in addition to working to retain those already in place. In this context, it is all the more important to develop strong and differentiating strategies to attract potential candidates.
“We see a significant difference compared to recent years, and that’s why we decided to double our efforts this season. We wanted to highlight the pleasure of working here, the commitment, two of our core values – it’s a sprint in the spring to bring this philosophy to life through our recruitment campaign,” explains Véronique Dion.
The campaign will be rolled out online and through digital signage, and will be available on a variety of media, including outdoor banners, freestanding banners, flyers, and more. Strategic planning was initiated in collaboration with the firm Kuat and enabled Club Piscine to develop a strong and evocative employer brand, a key pillar of the campaign's success. The visuals and campaign concept were developed by the in-house marketing team in collaboration with the agency Rouge Cardinal.
A Career at Club Piscine
Isarta Talks About Us
To attract top talent across Quebec, Club Piscine Super Fitness launched its “100% Ready” recruitment campaign, an authentic initiative that highlights the fun, commitment, and team spirit at the heart of the company. Featuring real employees, the campaign showcases Club Piscine's employer brand while inviting job seekers to discover a dynamic and welcoming workplace.
