In February 1991, the first Club Piscine store opened in a bustling city: the Longueuil industrial park. An expert in pools since 1965, founder Robert Aumont took inspiration from the Club formula, which was emerging in the United States, and he brought together a few associates to create Club Piscine. A standard-bearer for the club formula in Québec, Club Piscine in turn birthed the concept of the garden superstore—a world first, no less! Large stores with a vast selection made it possible to offer the best prices. The management created stores where customers could consult experts about a wide variety of in-ground pools, above-ground pools, spas and garden furniture, as well as garden space planning and building. Customers could opt for a turnkey service or progressive services adapted to their needs and their budgets—a concept that still works today! The Club Piscine team and its partners built a reputation and maintained their image as a solid business offering not only products but high-quality after-sale service.
In 1996, the Head Office needed to move. It transplanted to Laval, on Curé-Labelle Boulevard.
In 2001, a decade after it was founded, Club Piscine boasted 29 franchises. During this period, the company’s growth came mainly from the addition of new franchises. The president travelled all over Québec numerous times to recruit new franchisees, in order to improve the company’s buying power and maintain its competitive pricing. The Head Office then moved to Bois-des-Filion, in order to accommodate the ever-growing demand.
In 2005, a new product line was added to our range: fitness equipment. This is when Club Piscine became Club Piscine Super Fitness. This decision brought about major changes to our business processes. We would now be open 12 months a year, and could offer ongoing services to our customers.
Club Piscine Super Fitness continues to operate with a turnkey concept, adapting our services to our customers’ needs and budgets. Today, in 2011, we have a sales force of 38 stores spread throughout Québec and in Ottawa. The President M. Martin Rathé of Club Piscine Super Fitness, as passionate, makes sure that we continue to offer a wide, up-to-the-moment selection of products. Our corporate mission is to be the leader in the distribution and sale of leisure and relaxation products.